Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
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Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
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Edition: 2017, OUP India
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Details: ISBN:
019945616X
ISBN-13:
9780199456161
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OUP India
Published:
2017
Language:
English
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18068907182
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Edition: 2017, OUP India
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Details: ISBN:
019945616X
ISBN-13:
9780199456161
Publisher:
OUP India
Published:
2017
Language:
English
Alibris ID:
17224960418
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Edition: 2017, OUP India
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Available Copies: 10
Details: ISBN:
019945616X
ISBN-13:
9780199456161
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OUP India
Published:
2017
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English
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Seller's Description: New, SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Satisfaction guaranteed! !
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Edition: 2017, OUP India
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Available Copies: 7
Details: ISBN:
019945616X
ISBN-13:
9780199456161
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OUP India
Published:
2017
Language:
English
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18109348568
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Edition: 2017, OUP India
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Available Copies: 10+
Details: ISBN:
019945616X
ISBN-13:
9780199456161
Publisher:
OUP India
Published:
2017
Language:
English
Alibris ID:
18137147618
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Edition: 2017, OUP India
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Details: ISBN:
019945616X
ISBN-13:
9780199456161
Publisher:
OUP India
Published:
2017
Language:
English
Alibris ID:
18020991225
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ISBN-13: 9780199456161
2nd edition
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