This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation. For undergraduate and graduate courses in Service Management or Service Operations ...
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This text takes a multidisciplinary perspective. Drawing upon research from economics, consumer behavior, marketing, strategy and operations management, it offers coverage of the topics relevant to service management and operations. The text first introduces the major concepts of service, then how to build the service system to create customer value, followed by operational issues and some of the tools for managing a service operation. For undergraduate and graduate courses in Service Management or Service Operations Management. *Multidisciplinary approach to service management. *Completely revised table of contents - Includes five new chapters and four chapters are extensively revised. *Chapter on CUSTOMERS as purchasers of services and how to satisfy their needs. *Chapter on international coverage and the globalization of services. *Chapter on Service Strategy and Competitiveness - Discusses concepts of and the link between the service strategy, service design, service delivery and the service encounter. *Chapter on service productivity and measurement of performance *Comprehensive study of the process of designing services and their delivery system. *Flexible coverage of quantit
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Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings With owner's name inside cover. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780130813381.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1400grams, ISBN: 9780130813381.
This is a great book . Unfortunately its out of print, no new edition . Its a shame the publishers are not alive to the resourcefulness of this text. All other texts covering subject from the publishers dont match in simplicity.