Since its first publication, Serious Creativity has established itself as the standard textbook on creativity. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberatively and systematically.Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind ...
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Since its first publication, Serious Creativity has established itself as the standard textbook on creativity. Creativity is no longer a matter of old-fashioned brainstorming and hoping that ideas will somehow happen. There are now formal tools that can be used deliberatively and systematically.Edward de Bono, the originator of lateral thinking and widely acknowledged leading international authority in the field of creative thinking, writes with twenty-five years of experience and a long list of prominent clients behind him (Du Pont, Exxon, Shell, Ford, IBM, British Airways, Ciba Geigy, Citibank to name only a few...)By learning his methods of 'serious' creativity, which are now widely in use and have stood the test of time, 'conformists' can become more creative than 'the rebels'. Creativity need no longer be a mystery or a special gift - it is a skill that can be learned and applied.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780006379584.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings With owner's name inside cover. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 300grams, ISBN: 9780006379584.
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Seller's Description:
Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
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Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Seller's Description:
Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can included some highlighting and writing page and cover creases as well as other types visible wear.
