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Serial Innovators: Firms That Change the World

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Serial Innovators: Firms That Change the World - Feser, Claudio, and Vasella, Daniel (Foreword by)
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"The average life expectancy at "birth" of a firm is roughly 15 years, and only one out of twenty lives longer than fifty years. Firms are born, they grow, then they struggle to keep up with changing markets. Slow adapters often become big losers, fall by the wayside, and die. Serial Innovators studies the factors affecting the aging of firms, particularly those that slow down their ability to adapt to changes in the marketplace. The book reviews recent findings in relevant academic fields-behavioral economics, psychology, ...

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Serial Innovators: Firms That Change the World 2011, John Wiley & Sons Inc, New York

ISBN-13: 9781118149928

Hardcover