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Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously

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Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously - Gothelf, Jeff, and Seiden, Josh
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies are transforming the way companies interact with their customers, employees, and other stakeholders.But this is no mere tech issue; it is quickly becoming the key operational challenge for businesses of all kinds. Yet most organizations and their leaders have been slow to respond, continuing ...

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Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously 2017, Harvard Business Review Press

ISBN-13: 9781633691889

Hardcover