"As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century ...
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"As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.
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Seller's Description:
Good. Book. 8vo-over 7¾-9¾" tall. (viii), 173pp., (ii). Just light wear to extremities of dust-jacket, with a touch of soiling and minor spotting to edges of pages. Text clean. Binding sound.
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Seller's Description:
Good. No Jacket. Book. 8vo-over 7¾-9¾" tall. (viii), 173pp., (ii). No dust-jacket. Light wear and a touch of soiling and mild fading to red cloth. Gilt lettering to spine and front cover remains clear and bright. Text clean. Binding sound. A good, clean, sound copy.