The coauthor of the bestselling business novels "Zapp!" and "The Goal" uses an entertaining parable of inventing and selling the wheel to convey key insights about sales and marketing--based on pioneering research by marketing guru Howard Stevens.
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The coauthor of the bestselling business novels "Zapp!" and "The Goal" uses an entertaining parable of inventing and selling the wheel to convey key insights about sales and marketing--based on pioneering research by marketing guru Howard Stevens.
Read Less
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