Abrams shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. He draws on sermons, popular journals, and educational archives to reveal the attitudes and actions of the fundamental leadership and the laity.
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Abrams shows how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. He draws on sermons, popular journals, and educational archives to reveal the attitudes and actions of the fundamental leadership and the laity.
Read Less
Add this copy of Selling the Old-Time Religion: American Fundamentalists to cart. $10.51, very good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2001 by University of Georgia Press.
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Add this copy of Selling the Old-Time Religion: American Fundamentalists to cart. $58.79, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2001 by University of Georgia Press.
