Your new product has changed the rulesof the market. Now, you have to changethe rules for selling it . . . Providing a truly innovative product or serviceis the difference between life and deathfor companies today. But once you've producedit, you have to answer the next bigquestion: How do I sell this unique offeringto customers who don't even know they havea need for it? Brian C. Burns and Tom U. Snyder compared27 highly successful emerging-growth andstart-up corporations with 78 less successfulcompanies in similar ...
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Your new product has changed the rulesof the market. Now, you have to changethe rules for selling it . . . Providing a truly innovative product or serviceis the difference between life and deathfor companies today. But once you've producedit, you have to answer the next bigquestion: How do I sell this unique offeringto customers who don't even know they havea need for it? Brian C. Burns and Tom U. Snyder compared27 highly successful emerging-growth andstart-up corporations with 78 less successfulcompanies in similar fields. The difference, they learned, lies neither with the productnor with marketing but with the sales strategy.In short, the losers relied on conventionalsales methods; the winners deployed a uniquesales strategy that focused on how organizationsmake decisions. Selling in a New Market Space helps youdevelop a sales strategy to approach potentialbuyers the right way--the first time around--using what the authors call the "MaverickMethod." This game-changing guide explains: What Maverick sellers do differently andwhy they hold the key to your success Where to find salespeople with the skillsfor selling to a new market How to create early market segmentsand marginalize competitors When to transition them away fromMaverick selling Don't be a victim of your own success. Whatgood is the product you put all that moneyinto if you can't sell it? If you want to get the most out of your innovativeoffering, you need to create a new classof salesperson. With Selling in a New MarketSpace , you have the tool for driving your newproduct to the limits of its potential.
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Good. The book may have minor cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, minor sunburn, minor water damage, minor bent). The book may have some highlights/notes/underlined pages-Accessories such as CD, codes, toys, may not be included-Safe and Secure Mailer-No Hassle Return.
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Fair. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved dog eared or creased page s; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.
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Good. Exact ISBN match. Immediate shipping. No funny business. Pics available upon request. Sewn binding. Cloth over boards. With dust jacket. 256 p. Contains: Illustrations, black & white, Tables, black & white, Figures.
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Supports Goodwill of Silicon Valley job training programs. The cover and pages are in very good condition! The cover and any other included accessories are also in very good condition showing some minor use. The spine is straight there are no rips tears or creases on the cover or the pages.
