Master nonfiction book marketing and use your book for author brand growth. Every nonfiction author dreams of being a bestselling author, having their book flourish in the hands of eager readers. This dream hinges on a well-positioned book and a savvy understanding of marketing. Many authors feel like they have tried everything in the world of self-publishing-launching mass press releases, designing attractive bookmarks, and attempting to run ads on Amazon. Yet the numbers crawl, the dream stalls, and the frustration mounts ...
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Master nonfiction book marketing and use your book for author brand growth. Every nonfiction author dreams of being a bestselling author, having their book flourish in the hands of eager readers. This dream hinges on a well-positioned book and a savvy understanding of marketing. Many authors feel like they have tried everything in the world of self-publishing-launching mass press releases, designing attractive bookmarks, and attempting to run ads on Amazon. Yet the numbers crawl, the dream stalls, and the frustration mounts. Julie Broad, author of Self-Publish and Succeed and Founder of Book Launchers, brings her high-energy approach and hold-nothing-back attitude with this compelling follow-up guide to Self-Publish and Succeed. Julie champions indie authors to book marketing success, showing you the secret goes beyond the narrow focus on book sales. She presents a map to use your book to become an industry thought leader, bolster your personal brand, and leverage your book as a tool for business growth. You'll discover how to: Architect a layered marketing strategy, optimizing every aspect of your book production and marketing, for success. Position your author brand to appeal directly to your target audience. Choose your book launch strategy from four proven methods. Enhance your book's visibility with the right pricing and keywords on platforms like Kindle Direct Publishing. Leverage speaking engagements to personally connect with readers and boost book sales. It's time to take your authorship to the next level. Navigate the intricacies of self-publishing and book marketing using the same methods clients pay her tens of thousands of dollars for. Get Self-Promote and Succeed and let this writer's guide to promoting, marketing, and selling your nonfiction book be the reason your journey heads toward success.
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Seller's Description:
Fine. Trade paperback (US). Glued binding. 302 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 302 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 302 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Julie Broad knows of which she speaks. As co-founder of her marketing company, Book Launchers, and a successful multi self-published author herself, she�s not reaching to bring information to her audience, nor parroting the words of others. She knows exactly what to do. The reason?
She�s done it herself, and continues to do so for countless author clients, through her successful pay-for-services company.
So, if youââ?¬â?¢re one of the tens of thousands of entrepreneurs that wants to self-promote and succeedââ?¬"DIY version!ââ?¬"you need look no further. ââ?¬Å"Self-Promote & Succeedââ?¬Â? is your book. It may also become your new best friend, too.
First, I found this a dense textbook, full of information. For me, that adds to its value. However, it�s very well formatted, making it eminently readable.
Next, the content is excellent, covering everything I can think of, and itââ?¬â?¢s also incredibly current. Ms. Broad explains firstââ?¬"with the intent of building a strong foundation for the rest of the bookââ?¬" that sales and marketing are not the same thing. She specifies that marketing is ââ?¬Ë?eyeballs and hopefully attention (on you and your book), while sales are credit cards and contact information.ââ?¬â?¢ She also teaches that marketing can build your brand and increase the size of your platform, and thatââ?¬â?¢s when youââ?¬â?¢ll start to see a difference and sell more books.
So�marketing is first.
Then, in our quest to increase our efficacy at the necessary work of marketing, she teaches us what to measure and how to do so, so we can assess the fruits of our efforts, and where to make meaningful adjustments.
Then she gets into the serious nitty-gritty.
The next section starts with how to build your author brand, and your personal story. How to find your own voice and use itâ�"so your work is as effortless and authentic as possible. How to make your brand visual, and how to create the messaging for your brand are also covered.
Then Ms. Broad dives into social media and how to create those all-important relationships. Once again, she says, sales are not the target here, but relationships. Email marketing is well explained, as is a content calendar. Networking for introverts is additionally considered, and helpful.
Ms. Broad continues by covering reviews, libraries, podcast promotions, and ââ?¬Ë?banging on the bookstore doorââ?¬â?¢ as she calls it. Public speaking and audiobooks are also here, to promote your work.
It seems no avenue is left unaddressed.
As a self-published author myself, and someone who�s played in many of these pools, I am impressed with her information. It�s bang on, and insightful. I�m also impressed with how current and to the moment it is.
In conclusion, Ms. Broad has penned an excellent book that can help entrepreneursâ�"both introverts and extrovertsâ�"stop wasting their time. Youâ��ll learn how to become proficient at this all-important business topic, as well as understand its different facets and purposes.
And finally? If you love pretty colored pens and highlighters, like I do, grab them, along with your sticky notes. Create a reading or study schedule�and start taking in this information seriously.
Or simplyââ?¬Â¦dip into Julie Broadââ?¬â?¢s ââ?¬Å"Self-Promote and Succeed.ââ?¬Â? Youââ?¬â?¢ll learn much even from a quick dive and be able to start applying the time-tested techniques. Rapidly.
And for us busy, DIY entrepreneurs? That�s definitely a win.
