Every business owner needs to make sure that his or her content-both online and off-is correct and compelling. Self-Editing for Today's Business Owner discusses all the punctuation and grammar rules of American English, and continues the conversation with topics near and dear to a careful businessperson's heart, like how to write a biography, how to compose a tag line, and how to use positive, forceful prose to stand out from the competition. In today's business world, first impressions count, and the name of the game is ...
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Every business owner needs to make sure that his or her content-both online and off-is correct and compelling. Self-Editing for Today's Business Owner discusses all the punctuation and grammar rules of American English, and continues the conversation with topics near and dear to a careful businessperson's heart, like how to write a biography, how to compose a tag line, and how to use positive, forceful prose to stand out from the competition. In today's business world, first impressions count, and the name of the game is generating trust from prospective customers and clients. One way to look trustworthy is by paying attention to what you write, and how you write it. This book is for all business owners. This book is for you.
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