La segmentation du march??? consiste ??? diviser les march???s en groupes homog???nes de clients, chacun d'entre eux r???agissant diff???remment ??? la promotion, ??? la communication, ??? la tarification et ??? d'autres variables du marketing mix. Les segments de march??? doivent ???tre constitu???s de mani???re ??? ce que les diff???rences entre les acheteurs au sein de chaque segment soient aussi faibles que possible. Ainsi, chaque segment peut faire l'objet d'un marketing mix cibl???. Ce livre explique les bases de la ...
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La segmentation du march??? consiste ??? diviser les march???s en groupes homog???nes de clients, chacun d'entre eux r???agissant diff???remment ??? la promotion, ??? la communication, ??? la tarification et ??? d'autres variables du marketing mix. Les segments de march??? doivent ???tre constitu???s de mani???re ??? ce que les diff???rences entre les acheteurs au sein de chaque segment soient aussi faibles que possible. Ainsi, chaque segment peut faire l'objet d'un marketing mix cibl???. Ce livre explique les bases de la segmentation du march??? qui pr???valent sur le march??? et leur existence actuelle.
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