Promoting China's cultural soft power by disseminating modern Chinese values is one of the policies of President Xi Jinping. Although, it is usually understood as a top-down initiative, implemented willingly or unwillingly by writers, filmmakers, artists, and so on, and often manifesting itself in clumsy and awkward ways, for example, the concept of "the Chinese dream," intended to rival and perhaps appeal more strongly than "the American dream," modern Chinese values are in fact put forward in many ways by many different ...
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Promoting China's cultural soft power by disseminating modern Chinese values is one of the policies of President Xi Jinping. Although, it is usually understood as a top-down initiative, implemented willingly or unwillingly by writers, filmmakers, artists, and so on, and often manifesting itself in clumsy and awkward ways, for example, the concept of "the Chinese dream," intended to rival and perhaps appeal more strongly than "the American dream," modern Chinese values are in fact put forward in many ways by many different cultural actors. Through analyses of film festivals, CCTV, Confucius Institutes, auteurs, blockbusters, reality TV, and online digital cultures, this book exposes the limitations of China's officially promoted soft power in both conception and practice, and proposes a pluralistic approach to understanding Chinese soft power in local, regional, and transnational contexts. As such, the book demonstrates the limitations of existing theories of soft power, and argues that the US-derived concept of soft power can benefit from being examined from a China perspective.
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Add this copy of Screening China's Soft Power Media, Culture and Social to cart. $66.65, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2019 by Taylor & Francis Ltd (Sales).
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New. Contains: Halftones, black & white, Tables, black & white. Media, Culture and Social Change in Asia . Includes: tables, black & white, halftones, black & white. Intended for college/higher education audience.
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New. Contains: Halftones, black & white, Tables, black & white. Media, Culture and Social Change in Asia . Includes: tables, black & white, halftones, black & white. Intended for college/higher education audience.
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New. Print on demand Contains: Halftones, black & white, Tables, black & white. Media, Culture and Social Change in Asia . Includes: tables, black & white, halftones, black & white. Intended for college/higher education audience.
