One of the seminal marketing books of the last decade, this text tells the story of how British supermarket chain Tesco conceived, launched, and developed its hugely successful Clubcard program. The authors show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed.
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One of the seminal marketing books of the last decade, this text tells the story of how British supermarket chain Tesco conceived, launched, and developed its hugely successful Clubcard program. The authors show how Tesco made customer loyalty marketing work, even when almost every other loyalty program failed.
Read Less
Add this copy of Scoring Points: How Tesco Continues to Win Customer to cart. $6.34, very good condition, Sold by Halcyon Books rated 4.0 out of 5 stars, ships from LONDON, LONDON, UNITED KINGDOM, published 2006 by Kogan Page.
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