The New York Times Bestseller *** As featured on The Joe Rogan Experience and Diary of a CEO *** Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough? Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is the scarcity loop, left over from our ancient ancestors, who had to constantly seek and consume to survive. For the scarcity loop to work, you need three things: ...
Read More
The New York Times Bestseller *** As featured on The Joe Rogan Experience and Diary of a CEO *** Are we hardwired to crave more? From food and stuff to information and influence, why can't we ever get enough? Michael Easter, author of The Comfort Crisis and one of the world's leading experts on behavior change, shows that the problem isn't you. The problem is the scarcity loop, left over from our ancient ancestors, who had to constantly seek and consume to survive. For the scarcity loop to work, you need three things: opportunity, unpredictable rewards and quick repeatability. New technology and institutions - from dating and entertainment apps to our food and economic systems - are exploiting the scarcity loop, leading to us all developing "scarcity brain". We're bombarded with subversive "scarcity cues," subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbour buying a shiny new car. Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to: - Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory - Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station - Reframe how we think about and fix addiction and bad habits, from Iraq's chief psychiatrist - Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world Our world is overloaded with everything we're built to crave. The fix for scarcity brain isn't to blindly aim for less. It's to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new, and more satisfying way.
Read Less
Add this copy of Scarcity Brain to cart. $22.15, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2023 by Headline Publishing Group.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $22.16, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2023 by Headline Home.
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $22.30, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2023 by Headline Home.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $23.00, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2023 by Headline Home.
Add this copy of Scarcity Brain to cart. $23.54, new condition, Sold by Paperbackshop International rated 5.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2023 by Headline Publishing Group.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $26.48, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2023 by Rodale Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 304 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $26.49, new condition, Sold by Magers and Quinn Booksellers rated 5.0 out of 5 stars, ships from Minneapolis, MN, UNITED STATES, published 2023 by Rodale Books.
Add this copy of Scarcity Brain: Fix Your Craving Mindset and Rewire to cart. $27.45, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2023 by Rodale Books.
Add this copy of Scarcitybrain Format: Hardback to cart. $27.67, new condition, Sold by indoo rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2023 by Rodale Books.
