Skip to main content alibris logo

Saving the Millennial Generation: New Says to Reach the Kids You Care about in These Uncertain Times

by ,

Write The First Customer Review
Saving the Millennial Generation: New Says to Reach the Kids You Care about in These Uncertain Times - McAllister, Dawson, and Springle, Pat
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

For years, sociologists -- and marketing experts -- have focused on the Baby Boomers and Generation Xers. The generation after the Xers (people born since 1982), called the Millennial Generation, is in some ways a continuation of a trend. But in other ways, this generation is a breed apart. Dawson McAllister, who has worked with hundreds of thousands of young people, offers insight into how to relate to this up-and-coming generation. He talks about the forces that have shaped the Millennial Generation, its expectations of ...

loading
Saving the Millennial Generation: New Says to Reach the Kids You Care about in These Uncertain Times 2004, Thomas Nelson Publishers, Nashville

ISBN-13: 9780785282969

Trade paperback