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Sales Prospecting for Dummies

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Sales Prospecting for Dummies - Hopkins, Tom
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Prospecting - finding and qualifying prospective clients - is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Then there's the fear of rejection that makes it so hard to approach strangers and talk to them persuasively about the product or service you represent. The good salesperson recognizes these challenges and finds ways to cope with them. The great salesperson, according to ...

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Sales Prospecting for Dummies 1998, For Dummies

ISBN-13: 9780764550669

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