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Risk AND Crisis Communication: Communicating in a Disruptive Age

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Risk AND Crisis Communication: Communicating in a Disruptive Age - Lachlan, Kenneth A, and Avtgis, Theodore, and Liberman, Corey
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Risks are all around us. From catastrophic weather events to gun violence, from infrastructure failings to financial devastation...we live with the threat of risk every day. How do we get those who are at risk, or who have already been impacted by crisis, to do what they need to do to minimize the risk?We need to get information to the right audience, get them to take the risk seriously, and get them to act in a manner that makes sense. There is a distinction between crisis communication and risk communication, and that is ...

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Risk AND Crisis Communication: Communicating in a Disruptive Age 2020, Kendall/Hunt Publishing Co ,U.S., Iowa

ISBN-13: 9781465286444

Paperback