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Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business

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Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business - Trompenaars, Fons, and Hampden-Turner, Charles
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The bestselling guide to leading effectively in a global business environment--now updated to address radical changes in politics, society, economics and tech There's so much more to the role of culture in business than etiquette and local customs. Recognizing its importance--and providing a clear-eyed look at how it works in real-life scenarios--is why Riding the Waves of Culture became essential reading when it was first published in 1997. While knowledge of customs and etiquette can help you avoid gaffes in other ...

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Riding the Waves of Culture, Fourth Edition: Understanding Diversity in Global Business 2020, McGraw-Hill Companies

ISBN-13: 9781260468649

4th edition

Hardcover