The inside story behind the development and marketing of the Sony Playstation, the world's top-selling game. "Revolutionaries at Sony" goes straight to the inside source--creator Ken Kutaragi and his team--to trace the rocky birth and astounding growth of Playstation. It will speak to every reader fascinated by technology, product development, business strategy, global marketing, and the sheer power of a persistent visionary with an unstoppable idea.
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The inside story behind the development and marketing of the Sony Playstation, the world's top-selling game. "Revolutionaries at Sony" goes straight to the inside source--creator Ken Kutaragi and his team--to trace the rocky birth and astounding growth of Playstation. It will speak to every reader fascinated by technology, product development, business strategy, global marketing, and the sheer power of a persistent visionary with an unstoppable idea.
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Seller's Description:
Very Good+ in a Very Good+ dust jacket; Hardcover; Dust jacket is clean and intact with no tears, and has not been price-clipped (Now fitted with a new, Brodart jacket protector); Unmarked boards with "straight" edge-corners; The textblock edges are unblemished; The endpapers and all text pages are bright and unmarked; The binding is tight with a straight spine; This book will be shipped in a sturdy cardboard box with foam padding; Medium Format (8.5"-9.75" tall); White dust jacket with title in red and black lettering; 2000, Mcgraw-Hill Publishing; 240 pages; "Revolutionaries at Sony: The Making of the Sony Playstation and the Visionaries Who Conquered the World of Video Games, " by Reiji Asakura.
