Written by one of the few executives who have extensive experience in the electronics industry in both the US and Japan, this book compares market research, design, and manufacturing techniques as used in both countries. Unlike other books on theJapanese business culture, Sprague gives specific advice and recommendations about what companies can do now to compete with Japan, clearly pointing out what is and what is not adaptable from the Japanese approach to business.
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Written by one of the few executives who have extensive experience in the electronics industry in both the US and Japan, this book compares market research, design, and manufacturing techniques as used in both countries. Unlike other books on theJapanese business culture, Sprague gives specific advice and recommendations about what companies can do now to compete with Japan, clearly pointing out what is and what is not adaptable from the Japanese approach to business.
Read Less
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Seller's Description:
1st edn 1st printing. Tall 8vo. Original pictorial laminated boards (unobtrusive break in laminate on upper board-otherwise near Fine), no dustwrapper. Pp. x + 262, illus with b&w diagrams in text (no inscriptions).
