Skip to main content alibris logo

Revenue Management: Hard-Core Tactics for Market Domination

by

Write The First Customer Review
Revenue Management: Hard-Core Tactics for Market Domination - Cross, Robert G
Filter Results
Item Condition
Seller Rating
Other Options
Change Currency

From the man the "Wall Street Journal" hailed as "the guru of Revenue Management" come revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Using case studies from a variety of industries, small businesses and nonprofit organizations, Cross describes methods that managers can use to increase revenue without increasing products or promotions.

loading
Revenue Management: Hard-Core Tactics for Market Domination 1997, Crown Currency, New York

ISBN-13: 9780767900331

Trade paperback