Drawing on the expertise of some of the leading minds in RA, this book supplies high-powered ideas and techniques for the effective management, planning, strategy formulation, and measurement of RA performance. Presented as a series of articles on current and emerging topics of interest, it provides extensive and multi-faceted guidance to help readers move up the scale from basic checks to optimizing performance. Complete with real-world tips and case examples, it facilitates the understanding to determine the most ...
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Drawing on the expertise of some of the leading minds in RA, this book supplies high-powered ideas and techniques for the effective management, planning, strategy formulation, and measurement of RA performance. Presented as a series of articles on current and emerging topics of interest, it provides extensive and multi-faceted guidance to help readers move up the scale from basic checks to optimizing performance. Complete with real-world tips and case examples, it facilitates the understanding to determine the most effective and efficient methods to achieve and maintain healthy revenue streams.
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