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Retailing Management: Analysis, Planning and Control

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Retailing Management: Analysis, Planning and Control - Walters, David
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The purpose of this book is to explore the implementation issues of strategic and operational retailing management decisions. It does so first by examining how the retail business functions and the structural influences on decision making. Retailing is a customer-led business. An understanding of customer decision making, influences and motivations are essential components. The book develops some alternative methods for making this a more effective activity. Resource allocation, costing and managing resource allocation to ...

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Retailing Management: Analysis, Planning and Control 1994, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333608067

Paperback

Retailing Management: Analysis, Planning and Control 1994, Palgrave Macmillan, Basingstoke

ISBN-13: 9780333608050

Hardcover