Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fourth edition has been fully updated for today's rapidly changing retail environment in the internet age. A new chapter contains specific tips on using the internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a ...
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Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fourth edition has been fully updated for today's rapidly changing retail environment in the internet age. A new chapter contains specific tips on using the internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving and other internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to competition from internet retailers. This essential reference contains many specific examples and case studies, based on the author's experiences starting and successfully operating three retail stores and a bed and breakfast as well as on the experiences of dozens of successful entrepreneurs. Worksheets can be used by beginning retailers to plan for and operate their business
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Edition: 1996, Oasis
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Details: ISBN:
1555715559
ISBN-13:
9781555715557
Pages:
168
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2nd
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Oasis
Published:
2001
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English
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Edition: 2008, Entrepreneur Press
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Details: ISBN:
1599181681
ISBN-13:
9781599181684
Pages:
267
Edition:
4th edition
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Entrepreneur Press
Published:
2008
Language:
English
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17952889783
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Edition: 2008, Entrepreneur Press
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1599181681
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9781599181684
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4th edition
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Entrepreneur Press
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2008
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English
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17899187514
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1599181681
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9781599181684
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267
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4th edition
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Entrepreneur Press
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2008
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English
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17946225775
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Edition: 2013, Entrepreneur Press
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1599185113
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9781599185118
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5th edition
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Entrepreneur Press
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2013
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English
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5th edition
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Entrepreneur Press
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2013
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English
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17967716108
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1599185113
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Entrepreneur Press
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2013
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Entrepreneur Press
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2013
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Edition: 1996, Oasis
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1555715559
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9781555715557
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168
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2nd Revised edition
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Oasis
Published:
1996
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English
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17943188421
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1599181681
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9781599181684
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4th edition
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2008
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English
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