This book aims to give students the necessary skills to become buyers in all types of retail settings, with emphasis on developing a strategy for buying and higher-order buying. Analysis and applications activities help students develop decision-making and problem-solving skills. Current market examples and illustrations from actual retail settings make the textual material more interesting.
Read More
This book aims to give students the necessary skills to become buyers in all types of retail settings, with emphasis on developing a strategy for buying and higher-order buying. Analysis and applications activities help students develop decision-making and problem-solving skills. Current market examples and illustrations from actual retail settings make the textual material more interesting.
Read Less
