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Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021

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Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021 - Ramadani, Veland (Editor), and Alserhan, Baker Ahmad (Editor), and Dana, Leo Paul (Editor)
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This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful ...

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Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021 2024, Springer International Publishing AG, Cham

ISBN-13: 9783031186653

Paperback

Research on Islamic Business Concepts: Proceedings of the 12th Global Islamic Marketing Conference, December 2021 2023, Springer International Publishing AG, Cham

ISBN-13: 9783031186622

Hardcover