Designed for undergraduates and graduates taking courses in research methods in business or research in management. Discusses managerial situations where research would be needed and illustrates through computer outputs how data can be analyzed and interpreted to answer several types of research questions. Offers both the theoretical and practical skills necessary to do research. Includes exercises, projects and an example of a student research report.
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Designed for undergraduates and graduates taking courses in research methods in business or research in management. Discusses managerial situations where research would be needed and illustrates through computer outputs how data can be analyzed and interpreted to answer several types of research questions. Offers both the theoretical and practical skills necessary to do research. Includes exercises, projects and an example of a student research report.
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