Relationship Marketing examines the theory and practice of relationship marketing (the development of mutually beneficial long-term relationships between suppliers and customers), at a time when the focus of marketing is changing from it s traditional, short-term, transaction focus. The contributors review relationship marketing definitions and examine the characteristics which prolong customer longevity, such as trust, commitment and good customer service. The text moves on to describe, analyze and critique ...
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Relationship Marketing examines the theory and practice of relationship marketing (the development of mutually beneficial long-term relationships between suppliers and customers), at a time when the focus of marketing is changing from it s traditional, short-term, transaction focus. The contributors review relationship marketing definitions and examine the characteristics which prolong customer longevity, such as trust, commitment and good customer service. The text moves on to describe, analyze and critique relationship marketing practice in a number of organizational settings such as supply-chain relationships, business-to-business relationships and industries including: { hospitality { retail banking { advertising agencies and { non-profit-making organizations
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Acceptable. Used-Acceptable. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9781853963131.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9781853963131.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 450grams, ISBN: 9781853963131.
