"Campbell shows how other errors have bedeviled the polling industry since 1936 despite decades of advances in computer power and statistical sophistication. It is difficult to read Campbell's book without empathizing with the pollsters and (crucially, as Campbell observes) the journalists and pundits interpreting and amplifying their conclusions."-- "Milken Institute Review"
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"Campbell shows how other errors have bedeviled the polling industry since 1936 despite decades of advances in computer power and statistical sophistication. It is difficult to read Campbell's book without empathizing with the pollsters and (crucially, as Campbell observes) the journalists and pundits interpreting and amplifying their conclusions."-- "Milken Institute Review"
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