This book, the second in the series following Really Good Logos Explained , addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals--each of whom will specialize in the area of product packaging--evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
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This book, the second in the series following Really Good Logos Explained , addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals--each of whom will specialize in the area of product packaging--evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
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Add this copy of Really Good Packaging Explained: Top Design to cart. $15.54, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Rockport Publishers.
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Really Good Packaging Explained: Top Design to cart. $15.54, very good condition, Sold by HPB-Diamond rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Rockport Publishers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Really Good Packaging Explained: Top Design to cart. $46.70, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2009 by Rockport Publishers.
