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Real-World Evidence in the Pharmaceutical Landscape

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Real-World Evidence in the Pharmaceutical Landscape - Dravida, Sunil, and Dabral, Abhishek, and Sharma, Jugal
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In Real-World Evidence in the Pharmaceutical Landscape, life science industry experts Sunil Dravida and his co-authors have developed the first comprehensive overview of its kind on Real-World Data (RWD) in the pharmaceutical industry. The authors examine the challenges and opportunities in applying real-world data along the pharmaceutical continuum, from clinical development to medical affairs, health economics and outcomes, and marketing. They address the difficulties identifying the suitable data sources, ensuring ...

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Real-World Evidence in the Pharmaceutical Landscape 2021, Gatekeeper Press

ISBN-13: 9781662914089

Hardcover