The role of commercial qualitative research is to help guide client decision making. Its purpose - and the way in which it is evaluated - is primarily determined by its perceived usefulness. Until recently, there has been little focus on the theoretical underpinnings of qualitative practice. This has encouraged the development of conflicting paradigms; an unquestioned 'positivism' sitting alongside 'inter-pretivist' approaches. Arguably this has caused confusion and has limited the influence of commercial qualitative ...
Read More
The role of commercial qualitative research is to help guide client decision making. Its purpose - and the way in which it is evaluated - is primarily determined by its perceived usefulness. Until recently, there has been little focus on the theoretical underpinnings of qualitative practice. This has encouraged the development of conflicting paradigms; an unquestioned 'positivism' sitting alongside 'inter-pretivist' approaches. Arguably this has caused confusion and has limited the influence of commercial qualitative research at senior levels in organisations. This work sets out to strengthen theoretical understanding, practice and legitimisation of qualitative practice. It suggests that qualitative research needs to change in order to retain its relevance. Utilising thinking from complexity theory, social constructionism and relation-ship psychology, it offers a form of qualitative research, 'emergent inquiry', in which learning is an ongoing and creative process, not limited by methodology or client/researcher role. It involved developing and using our emotions and intuitions alongside our intellect to help generate flexible and constructive strategic business solutions.
Read Less
Add this copy of Redefining Qualitative Research Within a Business to cart. $91.46, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2008 by VDM Verlag Dr. Mueller E.K..
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Redefining Qualitative Research Within a Business to cart. $96.80, new condition, Sold by Paperbackshop International rated 4.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2008 by VDM Verlag Dr. Mueller E.K..
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Re-Defining Qualitative Research within a Business to cart. $82.29, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2008 by VDM Verlag Dr. Mueller E.K..
Add this copy of Redefining Qualitative Research Within a Business to cart. $107.56, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 2008 by VDM Verlag Dr. Mueller E.K..
