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R&d Project Management Body of Knowledge

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R&D Project Management Body of Knowledge - Wei, Chiu-Chi
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Global competition has forced many companies to seek innovation from the organizational, product, service, strategic and marketing perspectives and all other feasible means in an attempt to outrun rivals and achieve sustainable advantage. Among them, the fastest and most effective method should be the innovative development of new products and services. The higher the level of innovation, the greater the propensity for outpacing rivals and the longer this will last. Yet when faced with ever fiercer industry competition, R&D ...

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R&D Project Management Body of Knowledge 2012, Createspace Independent Publishing Platform

ISBN-13: 9781475172430

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