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R & D Collaboration on Trial: Realizing Value from the Corporate Image

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R & D Collaboration on Trial: Realizing Value from the Corporate Image - Gibson, David V, and Rogers, Everett M, Dr.
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Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of US electronic firms joined forces in 1982 to form the first US for-profit research consortium: MCC (Microelectronics and Computer Technology Corp.). This book describes MCC's formation and the problems it encountered.

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R & D Collaboration on Trial: Realizing Value from the Corporate Image 1994, Harvard Business Review Press, Boston, MA

ISBN-13: 9780875843643

Hardcover