Research that is done at the very beginning of the planning process is often called "front-end studies". Although they are most often associated with exhibition development, such studies are equally useful in planning programs, marketing campaigns, or entirely new instit-utions. Based on written reports and interviews with those who implement studies, this book discusses how people learn; their understandings, attitudes, and beliefs; and whey they visit museums in the first place. It is sure to challenge museums' ...
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Research that is done at the very beginning of the planning process is often called "front-end studies". Although they are most often associated with exhibition development, such studies are equally useful in planning programs, marketing campaigns, or entirely new instit-utions. Based on written reports and interviews with those who implement studies, this book discusses how people learn; their understandings, attitudes, and beliefs; and whey they visit museums in the first place. It is sure to challenge museums' traditional approaches to exhibit and program design.
Read Less
Publisher:
Association of Science-Technology Centers
Published:
1998
Language:
English
Alibris ID:
17967443588
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Seller's Description:
VG (Label, bookplate, and few marks from previous art-library owner. ) Spiral-bound, blue-gray covers, 131 pp. "Offers an introductory overview of what are often called 'front-end studies'--the visitor research that is carried out in the early phases of planning for exhibitions, for progrmas, even for entirely new museums." (preface).
