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Quantitative Methods in Marketing - Hooley, Graham J. (Editor), and Hussey, Michael K. (Editor)
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Outside of the physical sciences and astro-mathematics, the commercial imperative has ensured that marketing is one of the leading players when it comes to the application of quantitative methods. The aim of this text is to provide practising or potential marketers with a guide to some of the most recent and popular techniques currently in use in the late 20th century and to provide applications which demonstrate how users can best exploit these techniques.

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Quantitative Methods in Marketing 1999, Cengage Learning, London

ISBN-13: 9781861524171

2nd Revised edition

Trade paperback

Quantitative Methods in Marketing 1994, Academic Press Inc, San Diego

ISBN-13: 9780123554857

Paperback

Quantitative Methods in Marketing 1994, Cengage Learning EMEA, London

ISBN-13: 9780030990205

Paperback