Designed especially for quantitative business analysis (QBA), this book covers a broad field of quantitative methods and applications to managerial decision making. It provides a survey of modern management techniques such as probability concepts, forecasting, linear programming and model formulation, post-optimality analysis and utility theory. Extensive treatment of computer techniques is integrated into the text, including illustrations of both mainframe and microcomputer uses and up-to-date coverage of recent popular ...
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Designed especially for quantitative business analysis (QBA), this book covers a broad field of quantitative methods and applications to managerial decision making. It provides a survey of modern management techniques such as probability concepts, forecasting, linear programming and model formulation, post-optimality analysis and utility theory. Extensive treatment of computer techniques is integrated into the text, including illustrations of both mainframe and microcomputer uses and up-to-date coverage of recent popular software packages. Techniques such as simplex or branch are repeatedly demonstrated with numerical examples so that the reader's comprehension is continually reinforced.
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