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Quality Management for Competitive Advantage in Global Markets

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Quality Management for Competitive Advantage in Global Markets - Saiz-Álvarez, José Manuel (Editor), and Olalla-Caballero, Beatriz (Editor)
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Quality should be treated as a culture of success in the market. Enterprises focused on quality will survive in the long term in this new environment because quality is what may create a real and robust link between a company and its clients, and these clients should always be considered the heart of any business; without them, there is neither option nor sense to continue any activity in a company. The Handbook of Research on Quality Management for Competitive Advantage in Global Markets is an essential reference source ...

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Quality Management for Competitive Advantage in Global Markets 2020, Business Science Reference, Hershey

ISBN-13: 9781799850366

Hardcover

Quality Management for Competitive Advantage in Global Markets 2020, Business Science Reference, Hershey

ISBN-13: 9781799874515

Paperback