Qualitative research now forms a significant sector of the market research business in the UK. It has developed out of the psychology and social science disciplines. This work is intended to be an introduction manual and covers theory and methods as well as interviewing techniques.
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Qualitative research now forms a significant sector of the market research business in the UK. It has developed out of the psychology and social science disciplines. This work is intended to be an introduction manual and covers theory and methods as well as interviewing techniques.
Read Less
