Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness? Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents "a little extra" whereas the goldfish stands for "differentiation." A Purple Goldfish is defined as any ...
Read More
Are you looking to stand out from your competition? Uhh, is that even a question? Of course, you are! Unfortunately, nearly every other marketer is, too... So, how can your brand stand out in a sea of sameness? Purple Goldfish 2.0 is not your ordinary business book. It fundamentally aims to change the paradigm of what we do in business and how we do it. It offers 10 ways to attract raving customers. Purple represents "a little extra" whereas the goldfish stands for "differentiation." A Purple Goldfish is defined as any time a business purposely goes above and beyond to provide a little something extra to differentiate the experience and honor the relationship. It's a marketing investment back into your customer base. It's that unexpected surprise that's thrown in for good measure to achieve product differentiation, drive retention, and promote word of mouth. Why this book is needed? We've lost focus in marketing. We've been so laser-focused on automating our marketing to prospects that we've forgotten to deliver an exceptional experience once they've become customers. Advertising is no longer the answer. Traditional media is expensive, fragmented, and for the most part ineffective. Customer support is non-existent. We're too busy outsourcing it. We've developed complex loyalty programs that confuse customers and only promise future benefits. What we really need is a concept that differentiates our brand, promotes retention, and generates word of mouth at the time of purchase. We call that concept a Purple Goldfish. Call to Action Your brand today is no longer just what you tell people it is. It's what your customer experiences, how they feel, and, most importantly-what they tell others about that experience." The entire premise of Purple Goldfish 2.0 is that the customer must come first. Customer experience should be the biggest priority. Stop focusing on "the two in the bush" (prospects) and take care of "the one in your hand" (your customer). Take care of the customers you have. When you provide them with a memorable experience, they'll bring you the customers you want. The book is broken up into three main parts: Part 1 - (The Why) The case for focusing on customer experience. Part 2 - (The What) 10 types of Purple Goldfish in the categories of value and maintenance. Part 3 - (The How) The four-step I.D.E.A. process for creating a Purple Goldfish. Praise for Purple Goldfish 2.0: "Stan, I loved Purple Goldfish, and now with the addition of Evan Carroll, you've improved on a masterpiece. You guys have hit the nail on the head. You've captured the essence of what marketing is all about."- Stew Leonard, Founder of Stew Leonard's and author of My Story "Purple Goldfish 2.0 is the new benchmark for customer service and experience excellence. The single source for numerous concepts and innovations that can help build the foundation for a world-class brand! (I just hope my competition doesn't find this book!)"- Chris Zane, Founder and President of Zane's Cycles and author of Reinventing the Wheel "If an experience wasn't shared online, did it even happen? Stan and Evan share the importance of shared experiences in CX and marketing and how to make sure customers are happy at every step."- Brian Solis, digital anthropologist, best-selling author, Lifescale: How to Live a More Creative, Productive and Happy Life
Read Less
Add this copy of Purple Goldfish 2.0: 10 Ways to Attract Raving to cart. $9.62, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2019 by 9 Inch Marketing.
Add this copy of Purple Goldfish 2.0: 10 Ways to Attract Raving to cart. $9.62, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2019 by 9 Inch Marketing.
Add this copy of Purple Goldfish 2.0: 10 Ways to Attract Raving to cart. $10.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2019 by 9 INCH Marketing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Purple Goldfish 2.0: 10 Ways to Attract Raving to cart. $11.00, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2019 by 9 INCH Marketing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Purple Goldfish 2.0: 10 Ways to Attract Raving to cart. $11.00, very good condition, Sold by HPB Inc. rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2019 by 9 INCH Marketing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of Purple Goldfish 2.0: 10 Ways to Attract Raving to cart. $11.49, good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2019 by 9 Inch Marketing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
Add this copy of Purple Goldfish 2.0: 10 Ways to Attract Raving to cart. $12.00, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2019 by 9 INCH Marketing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Purple Goldfish 2.0: 10 Ways to Attract Raving to cart. $13.73, new condition, Sold by realbooksrbetter rated 5.0 out of 5 stars, ships from Thompsons Station, TN, UNITED STATES, published 2019 by 9 INCH Marketing.
Add this copy of Purple Goldfish 2.0: 10 Ways to Attract Raving to cart. $21.85, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2019 by 9 Inch Marketing.
