Public service media are going through dramatic transformations as a result of technological developments, policy changes, market pressures and changes in media consumption. A significant part of this transformation is connected to the enhanced and novel roles of audience initiative to use and generate content. The scale and significance of the changes are still contested and the future of the provisions remains unclear. This book synthesises current debates on public service media and provides analysis of the key issues ...
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Public service media are going through dramatic transformations as a result of technological developments, policy changes, market pressures and changes in media consumption. A significant part of this transformation is connected to the enhanced and novel roles of audience initiative to use and generate content. The scale and significance of the changes are still contested and the future of the provisions remains unclear. This book synthesises current debates on public service media and provides analysis of the key issues from an international perspective. It brings together leading researchers in the field and offers case studies from different countries. The book explores two main areas: legacy public service broadcasters in the digital age and new forms of public service media. Chapters in this collection address such fundamental questions about the future of public service media as: are the public ready to take on genuinely participatory roles? Do public service media organisations and professionals seriously consider shifting to a radically more demand-oriented production? How would changes in public service media impact political discourses and landscapes?
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