This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.
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This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.
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Add this copy of Public Relations Management By Objectives to cart. $18.00, very good condition, Sold by Bingo Used Books rated 4.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 1984 by Longman.
Add this copy of Public Relations Management By Objectives to cart. $30.95, like new condition, Sold by bibliophonics rated 5.0 out of 5 stars, ships from Rapid River, MI, UNITED STATES, published 1984 by Longman, Publisher.
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Fine in Very Good jacket. Book Dk. brown leatherette boards, gilt spine titles, slight wear. Pages crisp, clean. Dj moderate wear. Public relations management by achievement, evaluation, measurement, attainment, results and impact. This is the first book to apply management by objectives to public relations. 402 pages.
Add this copy of Public Relations Management By Objectives (Longman to cart. $52.95, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1984 by Longman Publishing Group.
