In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; ...
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In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book's themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.
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Seller's Description:
New. 214 p. Routledge Research in Public Relations . 6 Tables, black and white; 4 Halftones, black and white; 4 Illustrations, black and white. Intended for college/higher education audience.
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Seller's Description:
New. Contains: Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Research in Public Relations . Includes: halftones, black & white, illustrations, black & white, tables, black & white. Intended for college/higher education audience.
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Seller's Description:
New. Contains: Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Research in Public Relations . Includes: illustrations, black & white, tables, black & white, halftones, black & white. Intended for college/higher education audience.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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New. Sewn binding. Cloth over boards. 214 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Research in Public Relations.
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Seller's Description:
New. Sewn binding. Cloth over boards. 214 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Research in Public Relations.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 214 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Research in Public Relations.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. 214 p. Contains: Unspecified, Illustrations, black & white, Halftones, black & white, Tables, black & white. Routledge Research in Public Relations.