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Public Relations and Strategic Communication

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Public Relations and Strategic Communication - Sutherland, Karen, and Ali, Saira, and Khattab, Umi
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The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management are required in every organisation and have become even more important ...

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Public Relations and Strategic Communication 2019, OUP Australia and New Zealand, Melbourne

ISBN-13: 9780190304607

Paperback