Public Relations Writing in Australia approaches public relations as an ethical and professional element of strategic organizational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers, where appropriate, to relevant communication theories. It includes tools to help plan, write and implement public relations ...
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Public Relations Writing in Australia approaches public relations as an ethical and professional element of strategic organizational management. It encourages students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. The book deals with writing from a professional practice perspective but refers, where appropriate, to relevant communication theories. It includes tools to help plan, write and implement public relations strategies and tactics. The book has a distinct Australian context and is grounded in contemporary Australian practice.
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Seller's Description:
Fine. 0195561074 Ships Within 48 hours M-F. LIKE NEW/UNREAD! ! ! Text is Clean and Unmarked! ! ! Has a small black line on the bottom/exterior edge of pages. Tracking is not available for orders shipped outside of the United States.
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Seller's Description:
Like New. Size: 153x6x104; A nearly new copy, square and tight with no creases or splits. Contents fresh and clean, not showing any pen-marks. Not from a library so no such stamps or labels. Thus a tidy book in very presentable condition.