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Public Relations Writing - Tucker, Kerry, and Rouner, Donna, and Derelian, Doris
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Progressing systematically from theory to practice, this comprehensive exploration of public relations writing and techniques ties the development of public relations tactics to strategic public relations planning and to the application of educational and behavioral principles.

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Public Relations Writing 1997, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132564885

3rd Revised edition

Hardcover