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Public Relations Workbook Writing & Techniques

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Public Relations Workbook Writing & Techniques - Simon, Raymond, and Zappala, Joseph
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An ideal course supplement or a self-guided course in itself. Users of this book will learn to prepare a news release, plan special events, write a speech, produce a newsletter, work with journalists, navigate complex ethical situations, and handle crises.

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Public Relations Workbook Writing & Techniques 1996, McGraw-Hill/Contemporary, Chicago, IL

ISBN-13: 9780844236674

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