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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age

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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age - Rees, Sian
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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.

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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age 2021, Routledge, Oxford

ISBN-13: 9781032175188

Trade paperback

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age 2020, Routledge, Oxford

ISBN-13: 9780367077655

Hardcover