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Public Opinion - Price, Vincent, and Wartella, Ellen (Foreword by), and Chaffee, Steven H (Foreword by)
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Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the concept of public opinion.

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Public Opinion 1992, Sage Publications, Thousand Oaks

ISBN-13: 9780803940239

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